CBK
Taking on new clients — April 2026

Stop paying for clicks.
Start paying for booked jobs.

I build lead generation systems for trades and construction businesses across Scotland. Targeted Facebook ads. Custom funnels. Qualified leads — name, number, postcode, and job — straight to your phone.

Ex-Tradesman
No Lock-In Contracts
No Retainer. Ever.
Scotland-Based

What You're Getting Now

You've boosted a Facebook post. Maybe you've tried an agency. You got a load of likes, maybe some clicks, and a report full of numbers that didn't mean a thing. Your phone didn't ring. Your diary stayed empty. And you're out a few hundred quid with nothing to show for it.

What You Should Be Getting

Your phone pings. You get a name, a number, a postcode, and exactly what they need done. They're a homeowner in your area. They're ready to get quoted. You pick up the phone, book the job, and get on with your day. That's what a proper lead system looks like.

You Don't Need A Fancy Website.
You Need A Funnel.

Three steps between you and a full diary.

01

Hyper-Local Ads

No more boosting posts and hoping for the best. I run targeted Facebook ads to specific postcodes in your service area — hitting homeowners who actually need your trade right now.

Your Area. Your Customers.
02

The Custom Funnel

Traffic doesn't go to your homepage. It goes to a dedicated landing page with qualifying questions — address, job type, timeline. Time-wasters get filtered out before they ever reach you.

Built For Your Trade
03

Qualified Leads

Your phone pings. You get a name, a number, a postcode, and what they need done. No chasing. No cold calling. Just ready-to-buy customers in your area, straight to your phone.

Quote It. Book It. Done.

I've Been On The Tools. Most Agencies Haven't.

I spent three years training as a plumber in Scotland before going full-time in marketing. I know the difference between a tyre-kicking time-waster and a homeowner ready to book — because I've dealt with both.

That means my ads speak the language your customers actually respond to. Not corporate fluff. Not generic copy. Words that make people pick up the phone.

I'm not an agency with 40 clients and an intern running your account. You deal with me directly. If something's not working, I fix it the same day — not in next month's "strategy review."

Generic Agency
CopyByKaine
Talks about "brand awareness"
Focused on booked jobs
Sends traffic to your homepage
Dedicated lead funnels
Unqualified clicks and vanity metrics
Filtered, qualified leads
Monthly retainer whether it works or not
No retainer. Ever.
Never been on a job site
3 years on the tools
Your account run by an intern
You deal directly with me

Real Campaigns. Real Results.

No inflated numbers. No made-up case studies. Here's what the system has actually delivered.

Campaign Complete

Perth Property Solutions

Property Sourcing

Full lead generation system across Perth, Dundee & Fife. Targeted Facebook ads, custom funnel, and qualified lead capture for motivated property sellers.

£40
Avg. Cost Per Lead
3
Areas Covered
In Setup

Breaking Point Gym

Fitness & Memberships

Email marketing and ad campaign build. Designing a funnel system to drive new membership sign-ups through targeted local ads.

Building
Ad System
Email
+ Ad Funnels
2 Spots Remaining

Your Business?

Trades & Construction

These are the last 2 spots at the current £500 setup fee. Price goes up once they're gone — no exceptions. If your trade's not already taken in your area, now's the time.

£500
Current Setup Fee
2 Left
At This Price

I'm not a faceless agency farming out your account to a junior. Every campaign gets my full attention — because I only take on clients I know I can deliver for. Two spots left at the current rate. When they're gone, the price goes up.

Simple. Transparent. No Surprises.

£500 setup. No retainer. You only pay when leads come in.

1

Setup

I build your custom landing page, set up the domain, write the ad copy, and create your full campaign from scratch. Yours to keep regardless.

£500
2

Commission Per Lead

From day one, you only pay when leads come in. No monthly retainer. No dead months. No agency fees bleeding you dry. I earn when you earn — simple as that.

5%/lead

No long-term contracts. No hidden fees. No agency runaround. If it's not working, we shake hands and walk away.

Questions You're Probably Asking

Ideally £10–20 a day to start, but we can begin smaller and scale as the jobs come in. The ad spend goes directly to Facebook — I don't take a cut of it. I make my money from results, not your ad budget.

You only pay commission when leads come in — so if the leads aren't good, you're not paying me. If they're not converting, we fix it or we walk away. No hard feelings, no contract trapping you in.

Most ads fail because they send traffic to a generic page with no qualifying process. My system targets specific postcodes, uses a dedicated landing page with qualifying questions, and filters out time-wasters before they reach you. It's a different approach entirely.

No contract, no retainer. You cover the £500 setup once, then it's commission-only from there. If it's not working, you walk away. I'd rather earn your business through results than trap you into something that isn't delivering.

No. I don't even send traffic to your website. I build a standalone landing page designed to do one thing: capture the lead. Your existing website or social pages handle credibility — the funnel does the heavy lifting.

Plumbers, electricians, roofers, tilers, builders, joiners, landscapers, property maintenance — if you're in the trades and you need more local jobs, this system works. I also work with local service businesses like gyms and suppliers. If you're not sure, drop me a WhatsApp and we'll figure it out in ten minutes.

Fair question. I'm not going to pretend I've got ten years of experience. But here's the thing — I've got live campaigns running, multiple clients onboarded, trade experience most marketers don't have, and the commission-only model means you risk nothing after setup. If I can't deliver, you walk away. Simple as that.

Ready To Fill Your Diary?

Drop me a WhatsApp or a call. I'll show you exactly how the system works for your trade, your area, and your budget. No pressure, no pitch deck. Just a straight conversation.

WhatsApp Me Call Me
Limited spots available each month