Facebook Lead Generation · Scotland

Stop Chasing
Work.
Let It Come
To You.

Qualified leads delivered straight to your phone. Facebook ads and custom funnels built for Scottish trades businesses by someone who's been on the tools.

Book a Discovery Call See How It Works

Currently taking on 2 new clients this month

The Process

Four Steps Between You
And A Full Diary

01
Hyper-Local Ads

Facebook ads targeted at homeowners in your service area. Right people, right postcode, right time. You set the budget, I manage the campaigns.

02
Real Footage Of Your Work

Me and a videographer come to you to film your actual jobs on site. No stock images. Real work on camera. Ads built on real footage convert because they look real.

03
Custom Funnel

A qualifying landing page that filters out time wasters before they ever reach you. Only serious enquiries with name, number, postcode and job type get through.

04
Leads To Your Phone

Qualified leads land straight in your messages. You quote. You win the job. No agency middlemen, no chasing. It's that simple.

The Package

Everything Handled,
Start To Finish

Ads Built For Your Area

Custom Facebook ads built and targeted to your exact service area. The right homeowners see your business at the right time.

What Sets Us Apart
We Come To You To Film

Me and a videographer come to your jobs to film your real work on site. No stock footage. No generic visuals. Ads built on real footage of your actual work convert better because they look real.

Qualifying Funnel

A custom funnel that filters out tyre-kickers before they reach you. Every lead has already answered the key questions before you pick up the phone.

Full CRM System

A full CRM set up so you can manage and track every lead in one place. Always know where each job is at, from first enquiry to paid invoice.

Automatic Follow-Up

Leads are followed up automatically while you're on the tools. No lead goes cold because you were tied up on a job. The system handles it for you.

Leads Straight To Your Phone

New leads ping your phone the second they come in. Name, number, job type, postcode. Ready to call, ready to quote, no delays.

Book a Discovery Call

Live Campaign Results

Real Campaigns. Real Numbers.

These are actual cost-per-lead figures from live campaigns running right now. Not guesses. Not industry averages.

Ads Live
Media Walls
Johnstone, Renfrewshire
£15
Avg Cost Per Lead
Ads Live
Bespoke Wardrobes
Edinburgh
£10
Avg Cost Per Lead
Ads Live
Windows & Doors
Bellshill
£25
Avg Cost Per Lead
Ads Live
Exterior Cleaning
Scotland
£25
Avg Cost Per Lead
Ads Live
Garage Conversions
West Lothian & Glasgow
Full Funnel
Running
Live Campaign
Campaign Complete
Property Sourcing
Perth, Dundee & Fife
£40
Avg Cost Per Lead

Cost per lead varies by trade, location and ad spend. Figures shown are current averages from live campaigns.

Your Business?
Book a discovery call and I'll tell you what kind of numbers are realistic for your trade and area.
Book a Discovery Call

What We Do

What CopyByKaine Does

Pricing is discussed on the call as it depends on your trade, area and what you need. No standardised packages. No surprises.

Facebook Ads & Lead Funnels

Targeted Facebook ads paired with a custom qualifying funnel. Leads arrive with name, number, postcode and job type already filled in. No time wasters. No cold calling. Just warm enquiries ready to quote.

Website Design

Clean, fast, custom-built websites designed to convert visitors into enquiries. Not a Wix template, not a page builder. Hand-coded HTML that loads fast and looks the part. Domain and email setup included.

Kaine Cruickshanks, CopyByKaine

About Kaine

I Left The Trade.
I Know What You Actually Need.

I left a trade apprenticeship to build CopyByKaine. That background is not a marketing angle. It's why I understand what a tradesman actually needs. You want your phone ringing with people who are ready to spend, not tyre-kickers.

Most agencies run generic ads and dump leads into a contact form. I build a full system. Hyper-local Facebook ads funnelled through a multi-step qualifier that delivers verified, serious enquiries directly to your phone.

No retainer. No long-term contract. If it's not working, you walk away. Simple.

Ex-Tradesman Scotland-Based No Lock-In Contracts No Retainer Ever

Testimonials

What Clients Say

★★★★★ 5.0 · Google Reviews · 3 reviews
★★★★★

"We chose Kaine to manage advertising for our pressure washing/exterior cleaning company and we couldn't be happier with the service. He couldn't be more professional, in everything from his communication to his timekeeping, and the service he delivers has transformed our business. We highly recommend CopyByKaine for any tradesmen looking to generate leads."

Wüsch
Google Review · Pressure Washing
★★★★★

"Genuinely I couldn't be happier with my new website! From the moment we started working together, everything just felt easy. Great communication, no stress, Kaine really listened to what I wanted. The design blew me away, it looks incredible and really represents my brand. On top of that, the turnaround was so much faster than I expected. If you're thinking about getting a website built, just do it, you won't regret choosing Kaine. Highly recommend!"

Jay
Google Review
★★★★★

"Kaine is excellent at what he does. He took the lead on some recent ad work for my business and increased both reach and engagement with some great insight into what would and wouldn't work. As an add-on, he's created some automated copy for our new client management system which has saved me a great deal of time. I'd thoroughly recommend him."

Ryan Beattie
Google Local Guide

FAQ

Common Questions

I recommend a minimum of £10 to £15 per day to get enough data and keep leads coming in consistently. Most clients run between £300 and £500 per month in ad spend. You control the budget, I manage the campaigns. Your ad spend goes direct to Facebook, not through me.
Pricing depends on your trade, your area and what you need. There's no fixed menu. Book a discovery call and I'll give you a straight answer after a quick conversation. No pitch deck, no hard sell.
The funnel qualifies leads before they reach you. They fill in name, number, postcode and job type. If quality dips, I adjust targeting and funnel copy until it's right. You're not locked in, so if it's not working, we fix it or you walk away.
Most trades businesses that tried ads ran them without a proper funnel. The ad clicked through to a basic website with no clear action. The difference here is the qualifying funnel. That's what converts clicks into leads. The ad gets attention — the funnel does the selling.
No. No long-term contracts, no retainers. If you want to stop, you stop. I'd rather earn your business month to month than tie you in.
Joiners, plumbers, builders, media wall installers, garage conversion specialists, driveway and landscaping companies, window and door fitters, exterior cleaners, kitchen fitters — basically anything in the trades and construction space across Scotland. If you get work from homeowners, this can work for you.
Book a discovery call below. I'll ask a few questions about your trade, your area and what you're after. If it's a good fit, I'll explain exactly what I'd do and what it'd cost. No obligation, no pushy sales call.
Currently taking on 2 new clients this month

Ready To Fill
Your Diary?

Pick a time below. I'll tell you what kind of results are realistic for your trade and area, and exactly what it'd take to get there.

Weekly
Performance updates so you always know what your ad spend is doing.
Monthly
Review calls to go over results, adjust targeting and plan the next push.
Always
Direct line to Kaine. No account managers. No waiting on tickets.

Book Your Discovery Call

kaine@copybykaine.com · copybykaine.com
© 2026 CopyByKaine | Lead Generation for the Trades