Lead Generation · Scotland

Stop Paying
For Clicks.
Start Paying
For Jobs.

Lead generation systems for trades and construction businesses across Scotland. Facebook ads, custom funnels, and websites built to fill your diary.

Currently taking on 2 new clients this month

Kaine Cruickshanks, CopyByKaine

I've Been On The Tools.
I Know What Works.

Ex-plumber with 3 years on the tools before going full time in marketing to help trades businesses get more work. I'm not a faceless agency. You deal directly with me, every step of the way. I build lead gen systems that actually convert because I understand what it's like to be on site, too busy to answer your phone, needing jobs lined up.

Ex-Tradesman Scotland-Based No Lock-In Contracts No Retainer Ever

What CopyByKaine Does

📣
Ads & Lead Funnels

Facebook ads paired with a custom qualifying funnel. Leads come to you with name, number, postcode and job type. No time wasters.

From £750 setup + 5% commission
🖥
Website Design

Clean, fast, custom HTML websites built to convert visitors into enquiries. Not a template. Not a page builder.

From £500
✉️
Domain & Email Setup

Professional domain and business email address. Fully configured and handed over to you. Included free with any website.

From £150. Included free with any website.

Three Steps Between You
And A Full Diary

01
Hyper-Local Ads

Targeted Facebook ads shown to homeowners in your service area. Right people, right postcode, right time.

02
Custom Funnel

A qualifying landing page that filters out time wasters before they ever reach you. Only serious enquiries get through.

03
Qualified Leads

Name, number, postcode, and job type delivered straight to your phone. You quote. You win the job. Simple.

Real Campaigns. Real Results.

No inflated numbers. No made-up case studies.

Your Business?
Your trade. Your area.
Get In Touch

What Clients Say

5.0 · Google Reviews · 3 reviews

"We chose Kaine to manage advertising for our pressure washing/exterior cleaning company and we couldn't be happier with the service. He couldn't be more professional, in everything from his communication to his timekeeping, and the service he delivers has transformed our business. We highly recommend CopyByKaine for any tradesmen looking to generate leads."

Wüsch
Google Review · Pressure Washing

"Genuinely I couldn't be happier with my new website! From the moment we started working together, everything just felt easy. Great communication, no stress, Kaine really listened to what I wanted. The design blew me away, it looks incredible and really represents my brand. On top of that, the turnaround was so much faster than I expected. If you're thinking about getting a website built, just do it, you won't regret choosing Kaine. Highly recommend!"

Jay
Google Review

"Kaine is excellent at what he does. He took the lead on some recent ad work for my business and increased both reach and engagement with some great insight into what would and wouldn't work. As an add-on, he's created some automated copy for our new client management system which has saved me a great deal of time. I'd thoroughly recommend him."

Ryan Beattie
Google Local Guide

Simple. Transparent.
No Surprises.

Ads & Funnel
£750
setup + 5% commission on closed jobs

No retainer. No monthly fee. You only pay when leads come in, and 5% on jobs you actually close. It doesn't get fairer than that.

Website
£500
domain and email setup included free

Custom HTML build. Not a Wix template, not a page builder. Fast, clean, and built to convert visitors into enquiries.

No long-term contracts. No hidden fees. Walk away any time.

Common Questions

I recommend a minimum of £10 to £15 per day to get enough data and keep leads coming in consistently. Most clients start at £300 to £500 per month in ad spend. You control the budget. I manage the campaigns.
The funnel is built to qualify leads before they ever reach you. They fill in their name, number, postcode and job type. If quality dips, I adjust the targeting and the funnel copy until it's right. You're not locked in, so if it's not working, we fix it or you walk away.
Most trades businesses that have tried ads ran them without a proper funnel. The ad clicks through to a basic website or Facebook page with no clear action. The difference here is the qualifying funnel. That's what converts clicks into leads. The ad gets attention; the funnel does the selling.
No. The funnel I build works independently of your website. That said, having a proper website helps with trust when leads Google you after seeing the ad. That's why the full package works so well.
No. There are no long-term contracts. No retainers. You pay the setup fee, and then a 5% commission on closed jobs. If you want to stop, you stop. I'd rather earn your business month to month than tie you in.
Plumbers, electricians, joiners, builders, roofers, painters, driveway and landscaping companies, exterior cleaners, garage conversion specialists. Basically anything in the trades and construction space across Scotland. If you're a contractor getting jobs from homeowners, this works for you.
Drop me a WhatsApp. I'll ask you a few questions about your trade, your area and what you're looking for. If it's a good fit, I'll put together a simple plan and we go from there. No pitch deck, no hard sell. Just a straight conversation.
Currently taking on 2 new clients this month. Limited spots available.

Ready To Fill
Your Diary?

Drop me a WhatsApp. I'll show you exactly how it works for your trade, your area, and your budget. No pitch deck. Just a straight conversation.

WhatsApp Me