Facebook Lead Generation
I run Facebook ads that put verified homeowner leads straight on your phone. Real footage of your work, a funnel that filters out tyre-kickers, and no retainer. You stay on the tools. I keep the phone ringing.
Most trades ads fail for the same reason: the ad sends people to a basic website or a Facebook page, there's no clear next step, and the enquiries that trickle in are tyre-kickers who were never going to spend. You end up thinking Facebook ads don't work. They do. The ad was never the problem. The system behind it was.
Here's exactly how I run it, start to finish, so you can see where the leads actually come from.
I target homeowners in the exact postcodes you cover, not a vague 50-mile radius that burns your budget on people you'd never drive to. You set the daily budget and I build and manage the campaigns around your trade, your area and the jobs you actually want.
We come to you and film your real jobs, or work with footage from jobs you've already done. No stock clips, no generic library video. Real work on camera converts because it looks real, and homeowners can tell the difference in half a second of scrolling.
The ad clicks through to a hand-coded landing page, not your homepage. It asks a short set of questions that only a serious homeowner bothers to finish. That's what filters the time-wasters before they ever reach you.
A qualified lead lands in your messages with their name, number, postcode and the job they want. You pick up the phone knowing they're real. No logging into dashboards, no chasing cold form-fills.
This is the part other agencies skip, and it's the part that makes the ads work. Stock footage of a smiling stranger in a clean van fools nobody. A homeowner in Bellshill or Johnstone wants to see the actual finish, the actual van, the actual job in a street that looks like theirs.
So we get real footage. Sometimes that means coming out to film a live job. Sometimes it's cut together from clips of work you've already completed. Either way the ad shows your work, which is why it stops the scroll and why the enquiries that come through already trust you before you've said a word.
When someone taps your ad, they don't land on a page with ten menu links and a phone number buried in the footer. They land on one page with one job: qualify them. It asks the things you'd ask on the phone anyway:
A tyre-kicker can't be bothered filling that in. A homeowner who's serious about spending money answers it in under a minute. By the time the lead reaches you it's already been sorted from the browsers, so you're spending your evenings quoting real jobs instead of ringing dead numbers.
Speed wins jobs. The homeowner who gets a reply first usually gets the quote, and then usually gets the work. So the moment a lead is submitted, two things happen:
Every lead is tracked from first enquiry through to won or lost, so you can actually see what your ad spend is turning into instead of guessing.
Two separate things, and I keep them separate so you always know where your money goes:
Ad spend goes direct to Facebook, never through me. You set a daily budget you're comfortable with and can turn it up or down whenever you like, and on our call I'll suggest a sensible starting point for your trade.
My fee is separate and depends on your trade, your area and what you need, so there's no fixed menu. There's no retainer and no long-term contract. If it stops working, you stop. Book a call and I'll give you a straight number after a quick conversation.
Ready When You Are
Answer 5 quick questions and I'll tell you what's realistic for your trade and your area. Straight answer, no hard sell.