CopyByKaine
Email & Website Copy That Converts.
I'm Kaine, A Freelance Copywriter Specialising In Email & Website Copy. If You Want To Level Up Your Brand, Or Bring In New Customers, Get In Touch Below
Your Problem Isn't Your Service. It's Your Story.
You deliver exceptional work. Your clients are happy. But are you consistently attracting new leads? Is your website just a digital brochure, or is it a powerful sales tool? In today’s crowded market, great work isn’t enough. You need words that cut through the noise.Many businesses struggle to articulate their value, leaving money on the table. Generic website copy, ignored emails, and ads that fall flat cost you more than just a sale – they cost you wasted time, lost opportunities, and the potential to truly grow.
I Speak Your Language. I Understand Your Clients.
I’m Kaine Cruickshanks, and unlike most copywriters, I’ve walked in your boots. As an apprentice, I’ve been on the tools, on the sites, and in the homes. I know the grit, the dedication, and the unspoken trust your clients expect. This isn't just theory for me; it's hands-on experience that informs every word I write.My unique background means I don't just write about plumbing. I write from the perspective of someone who truly understands the work and the customer. I craft messages that resonate authentically, build deep connections, and turn curious visitors into committed clients.
Why Trades?
I’m immersed in the industry every day. I work with the tools and understand how contracts are secured or lost within the trades. I know what it’s like to be overwhelmed with work, juggling deadlines, and not having the time to think about “marketing.”That’s why I focus on email marketing — it operates in the background, converting quotes into jobs and turning past customers into repeat clients, while you concentrate on the actual work.
My Services: Your Path to More Clients.
HIGH-CONVERTING WEBSITE COPY
Your website is more than just an online brochure.
I transform your home, service, and about pages into powerful sales tools that clearly communicate your value, build trust, and drive immediate enquiries. Stop visitors from clicking away.
AUTOMATED EMAIL SEQUENCES
Turn new leads into loyal customers, automatically. I design and write personalised welcome, nurture, and sales email sequences that educate your audience, build relationships, and consistently drive bookings and repeat business.
IMPACTFUL AD COPY
Cut through the noise with ads that get results. I craft compelling headlines and irresistible body copy for Facebook, Google, and local campaigns, designed to capture attention and direct your ideal customers straight to your sales channels.
My Simple Process: From Idea To Income.
Discovery Call: We start with a quick, free 15-minute chat to understand your goals and identify your biggest opportunities.
Custom Proposal: I deliver a clear plan outlining the copy you need, what it will achieve, and a transparent fixed price.
Craft & Convert: I get to work, delivering compelling copy designed to get you results and grow your business.
My Work & Results
Case Study: Driving Membership Growth for a Local Fitness BusinessStatus: In Progress (Est. Completion: November 2025)
I am currently engaged in a strategic partnership with a local gym to execute a multi-channel marketing campaign. The primary objectives are to win back previous members through a targeted email strategy and attract new clientele via paid social media advertising. This case study will provide a detailed breakdown of the process, the copy created, and the measurable results achieved. Check back soon for the full analysis.
Ready To Get More Clients & Less Stress?
Let's stop leaving money on the table. Book your free, no-obligation discovery call today and let's discuss how strategic copy can transform your business