CopyByKaine
I Write Emails and Ads That Turn Clicks Into Customers
For construction companies, contractors, and tradesmen who are brilliant at their job, but need a steady stream of high-value project leads.
• Wasting money on local ads that don't deliver?
• Your website isn't bringing in genuine project enquiries?
• Struggling to stand out from the low-ball competition?
How I Solve Your Problems:
My focus is on:
Lead-Generating Ad Copy
Stop wasting money on local ads that don't deliver qualified leads. I write targeted ad copy for platforms like Facebook and Google that gets the attention of high-value clients and makes them click.
Revenue-Driving Email Marketing
Your past quotes and old client list are a hidden goldmine. I write compelling email sequences that re-engage old leads and nurture current clients, turning your inbox into a consistent source of profitable work.
Conversion-Focused Website Copy
Your website should be your best salesman. I structure and write clear, persuasive website content that answers your customer's questions, builds trust, and convinces them to pick up the phone and call you.
About Kaine
From Fixing Pipes to Fixing Leaky Sales Funnels.
My career didn't start with a keyboard, it started with pipe cutters.
As an apprentice plumber in a small town, I learned a fundamental truth: people don't buy pipes and fittings; they buy a hot shower and a sense of peace of mind. They buy a solution to a stressful problem. I've taken that same lesson and applied it to copywriting. Businesses don't need clever words; they need more leads, more sales, and the peace of mind that comes from a marketing strategy that actually works.
My approach is built on clarity, not cleverness. I believe in writing that is simple, direct, and ruthlessly focused on the customer. Before I write a single word for you, I take the time to understand your business, your customers, and their problems. I don't deliver fluff. I deliver copy that serves a commercial purpose.
When I'm not writing, you'll usually find me in the gym or exploring the coastline around my home here in Scotland. If you're a down-to-earth business owner looking for a copywriter who understands the difference between getting a job done and getting results, then I'm confident we'll work well together. Feel free to book a no-obligation strategy call below.
My Work & Results
Case Study: Driving Membership Growth for a Local Fitness BusinessStatus: In Progress (Est. Completion: November 2025)
I am currently engaged in a strategic partnership with a local gym to execute a multi-channel marketing campaign. The primary objectives are to win back previous members through a targeted email strategy and attract new clientele via paid social media advertising. This case study will provide a detailed breakdown of the process, the copy created, and the measurable results achieved. Check back soon for the full analysis.
Ready to Get More Customers?
Let's have a quick, no-pressure chat about your business goals and see if we're a good fit to work together.