From Part-Time To Booked A Month Ahead

The problem

Like most exterior cleaners, Wüsch was relying on word of mouth and the odd local Facebook post, competing with everyone else racing to the cheapest quote. The good work was there, but the good jobs weren't consistently finding them, and you can't build a full-time business on a pipeline you can't control.

The strategy

The same system I run for every trade, built around exterior cleaning:

• Hyper-local ads aimed at homeowners in the exact areas Wüsch covers, not bargain-hunters in Facebook groups.
• Real before-and-after footage of actual jobs. No trade suits video like exterior cleaning, a filthy driveway turning clean stops the scroll every time.
• A qualifying funnel that filters out the cheap-quote crowd, so only serious homeowners with a real job reach the phone.

The creative

We led with the transformation, because that's the whole sell for this trade. Real footage of real cleans, the kind of dramatic before-and-after a homeowner can't look away from, filmed to look exactly like the job on their own street.

The funnel

Every enquiry answered what needed cleaning, the size and postcode, the timeframe and the best number. A tyre-kicker after a cheap blast wouldn't bother. A homeowner with a proper job answered it in a minute, so Wüsch spent their time quoting real work, not fielding time-wasters.

What's next

The campaign's still running and still filling the diary. The next step is capturing the closed-job figures properly, so the proof goes from "transformed our business" in their words to the exact numbers behind it.